When choosing my colour pallet I considered my designs being built up of layers. A lot of the colours I have chosen in my pallet are tonal of each other, ones that work well together and aren’t to bright. I then decided to chose a smaller selection of bright colours that will be used in small amounts at add a pop of contrast in my designs to help them stand out.

I also want to use a limited number of colours in my final collection, as designing for males’ research has told me that they tend to prefer refined colours. Another reason for keeping my colour pallet to a minimum was that when looking at other Tesco products for stationary, home and clothes, I found that they all used few colours. I think this helps with price and to keep the costs down, which Tescos as a company finds to be an important value. It also helps appeal to as many customers by keeping things simple and this is also what I wanted to achieve in my designs.



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